Cookies Policy

Coca-Cola would like to place cookies on your computer to help us improve your experience on our websites.


More about cookies on www.poweradegb.com

New EU legislation requires us to let you know how we’re using cookies.

Coca-Cola Great Britain & Ireland has created this page to explain our use of cookies.

We think it’s important to protect your privacy and be open about how we use your data. This information is to keep you informed and to help you enjoy our websites.

So what are cookies?

A cookie is simply a tiny text file containing pieces of data, stored when you visit a website. It’s designed to help websites remember what you did in the past. This can include whether you clicked on particular links or pages, logged into your profile, or read pages on the site months, or even years, ago.



There are different types of cookies and without them websites couldn’t function in the way you’ve got used to.

For example, without the cookie to validate your log in, the website wouldn’t know to display your profile. Or the website would need to deliver a message every time saying ‘sorry, you need to log in’ as it wouldn’t remember who you are.

Coca-Cola websites use particular cookies to give you the best possible experience, and use only cookies that we think are necessary and helpful.

To fit the new regulations, we’ve detailed the cookies used on this website so you can decide if you’re happy, or if you would rather delete existing cookies, or even disable the use of cookies on our websites altogether.

What type of cookies do Coca-Cola websites use?

1) Strictly Necessary Cookies
These are essential cookies that let you to move around the website and use its features, like accessing secure areas. Without them, services registration and logging in cannot be provided. These cookies don't collect any information about you that could be used for marketing or remembering where you've been on the internet.

2) Performance Cookies
These collect information about how you use a website, for instance, which pages you go to most often, and if you get error messages. They don’t collect information that identifies you; all the information is anonymous. It is used only to improve how the website works.


3) Functionality Cookies
These remember choices you make (such as your user name, language or the region you are in) and provide personal features. They can remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also provide services you’ve asked for, such as watching a video or commenting on a blog. The information they collect can be made anonymous. They can’t track other websites you visit.


4) Targeting Cookies
These deliver adverts or messages relevant to you and your interests. Sometimes targeting cookies are linked to other sites, such as Facebook.

Within these four categorisations of cookie, cookies are sorted as either temporary (‘Session’ cookies) or more long-term (‘Persistent’ cookies).

  • ‘Session’ cookies link your actions in one session only. This ‘session’ starts when the webpage is opened and finishes when it is closed. Then the cookie is deleted forever.
  • ‘Persistent’ cookies are where the cookie remains on your phone or computer for a specific period of time. They are activated automatically when you visit a particular website.

One other difference is if the cookie is a ‘first-party cookie’ or a ‘third-party’ cookie. A first-party cookie is set by the Coca-Cola website you’re visiting, whereas a ‘third-party’ cookie is set by someone else. Coca-Cola will only ever allow third-party cookies that are approved by the brand.


Cookie Categorisation for www.poweradegb.com

1) Strictly Necessary Cookies

Coca-Cola uses ‘Strictly Necessary’ cookies to:

  • Remember things like information you've entered on forms when you navigate go to different pages in a single web browser session
  • Identify you as being logged into www.poweradegb.com
  • Make sure you connect to the right service on our website when we make any changes to the way it works

Cookies Coca-Cola has categorised as 'Strictly Necessary' will NOT be used to:

  • Gather information that could be used to advertise products or services to you
  • Remember your preferences or username beyond your current visit

Using our site means that you accept the use of 'Strictly Necessary' cookies. 
If you prevent these cookies, we can't guarantee your security or predict how the website will perform for you.

Here’s a list of the Coca-Cola generated cookies categorised as 'strictly necessary' on www.poweradegb.com

Cookie Name Cookie Type Cookie Expiry Date (from time of cookie being loaded) Category Usage Description
WT_FPC Persistent cookie 10 years Medium Analytics This is a webtrends visitor cookie and is used for maintaining session and user identification.
__utma Persistent cookie 2 years Medium Analytics Google Analytics: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
__utmb Persistent cookie 30 minutes Medium Analytics As above
__utmc Session cookie Low to none Analytics As above
__utmz Persistent cookie 6 months Medium Analytics As above

2) Performance Cookies

Coca-Cola uses ‘Performance’ cookies to:

  • Provide statistics on how our website is used
  • Help us improve the website by measuring any errors that occur
  • Test different designs of our website

Cookies Coca-Cola has categorised as 'Performance' will NOT be used to:

  • Remember your preferences or username beyond your current visit

Using our site means that you accept the use of 'Performance' cookies. 
If you prevent them, we can't guarantee how our site will perform for you.

Here’s a list of the third party cookies categorised as 'Performance' cookies:

Cookie Name Cookie Type Cookie Expiry Date (from time of cookie being loaded) Category Usage Description
ACOOKIE Persistent cookie 3 years, 290 days Potential Analytics
pid Persistent cookie 2 years Potential Social networking Twitter receives log data from visits to websites that use our social widgets, such as our Tweet and Follow buttons. This log data may include information such as IP address, browser type, the referring web page, pages visited, cookies, and other interactions with the buttons or widgets as outlined in our privacy policy: https://twitter.com/privacy
PREF Persistent cookie 1 weeks, 10 hours Potential Media We may use YouTube to host video content.  When you view a web page on our site with an embedded YouTube video, YouTube creates at least three cookies: VISITOR_INFO1_LIVE, use_hitbox, and PREF. Our websites embed video content from YouTube. As a result, when you visit one of these pages you may be presented with cookies from YouTube, which we do not control. For more information on the use of YouTube cookies visit www.google.com/policies/
VISITOR_INFO1_LIVE Persistent cookie 7 months, 3 weeks Potential Media As above

3) Functionality Cookies

Coca-Cola uses ‘Functionality’ cookies to:

  • Remember settings you've applied such as layout, text size, preferences and colours
  • Remember if we've already asked you if you want to fill in a survey
  • Show you when you're logged in to the website (if relevant)
  • Share information with our partners who provide a service on the website. The information shared is used only to provide the service, product or function and not for any other purpose.

Cookies Coca-Cola has categorised as 'Functionality' cookies will NOT be used to:

  • Target you with adverts on our website or on other websites

Some of these cookies are managed for us by third parties – where this is the case we don't allow the third party to use the cookies for any purpose other than what’s listed above.

You can decide whether or not these cookies are used, but stopping them might mean we can't offer you some services. It's also possible that stopping them means we can’t remember that you didn't want a particular service.

4) Targeting Cookies

Although we sometimes use targeting cookies, we don’t use any sort of advertising cookies.

Coca-Cola uses ‘Targeting’ cookies to:

  • Link to social networks like Facebook. They might then use this information to target advertising at you.

You can decide whether or not these cookies are used, but stopping them might mean we can’t offer you some services. All of these cookies are managed by other companies, so you can also use their own tools to stop them.

Deleting Cookies

If you decide you’re not happy with the use of cookies on this website, you can easily delete them from the cookie folder of your browser. You can also set your browser to block cookies or to send a warning notice before a cookie is stored on your computer.

Because there are lots of different browsers, we haven’t given instructions for all of them here, but you can visit the ‘All About Cookies’ site for more information.

If you use Windows Explorer, here are the steps:

  • Click on 'Windows Explorer'
  • Select the 'Search' button on the tool bar
  • Enter ‘cookie’ into the search box field for 'Folders and Files'
  • Choose 'My Computer' in the 'Look In' drop down menu
  • Click on 'Search Now'
  • Select and open the folders that are retrieved
  • Click to highlight any cookie file
  • Click the 'Delete' key to erase the cookie file

If you don't have Windows Explorer, click ‘Help’ on your ‘Start’ menu and search for ‘cookies’ to find information on how to locate the folder.

If you do this, you might not be able to use some of the services on our website – or on other websites.

Contact Coca-Cola

If you have any questions about our use of cookies, use the Contact Us form

Further reading

For more information about cookies you can take a look at any of these pages.

Useful information about cookies can be found at:
http://www.allaboutcookies.org

Internet Advertising Bureau
A guide to behavioural advertising and online privacy produced by the internet advertising industry:
http://www.youronlinechoices.eu

International Chamber of Commerce United Kingdom
Information on the ICC (UK) UK cookie guide can be found here:
http://www.international-chamber.co.uk/our-expertise/digitaleconomy